Niclas Kjellström-Matseke is a Swedish-South African business leader with a two-decade career as a marketing-oriented CEO, and international investor in Europe and Africa. He has a special focus on sustainable business, and engaged in the UN’s pioneering work with Sustainable Development Goals, as a Board Member of the Sustainable Development Solutions Network. Niclas was the CEO of Novamedia Nordics since its start 2005-2015. He is Founding Partner of the New York-based company 17Asset Management. He was a member of The Elders’ advisory board, and in 2013 received the Robert F. Kennedy Human Rights – The Ripple of Hope Award for his “dynamic and creative leadership” bringing together the business, political and civic communities.